Who's Buying by Race and Hispanic Origin by Editors of New Strategist Publications

Who's Buying by Race and Hispanic Origin



Download Who's Buying by Race and Hispanic Origin




Who's Buying by Race and Hispanic Origin Editors of New Strategist Publications
Language: English
Page: 125
Format: pdf
ISBN: 1935775006, 9781935775003
Publisher: New Strategist Pubns

Review

The Who's Buying Series is designed for business and academic libraries with clientele interested in marketing research for consumer goods. Based on data from the Bureau of Labor Statistics' Consumer Expenditure Survey, this 14-volume series details how much Americans spend on products and services based on demographics such as age, income, household type, race, region, and education. Each work concludes with a list ranking who spends the most in that book's specific category--basically providing a who-is-the-best-customer list. The books in this series are broken down into specific consumer areas: entertainment, alcoholic and nonalcoholic beverages, apparel, pet products, information products, household furnishings, health care, groceries, travel, transportation, restaurants, and three additional volumes on who's buying by race and Hispanic origin, who's buying by age, and an executive summary of household spending. The books offer convenient and easy access to insights into consumer spending patterns, as well as indications of target markets in each category. --American Reference Books Annual

About the Author

The New Strategist editorial staff is headed by editorial director Cheryl Russell, a demographer and author who previously served as editor-in-chief of American Demographics magazine from 1984 to 1990, executive editor of The Boomer Report, and contributing editor to Money magazine. She holds an M.A. in Sociology/Demography from Cornell University.

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